The P&C Insurance Agent Smarter, Not Harder™ Report

“Helping To Increase Agency Revenues & Enhance Client Relationships”

“There’s A Silver Lining in This Cloud of Economic Chaos”

Napoleon Hill, the esteemed author of the business classic “Think and Grow Rich” said it best.

“In every seed of adversity lies a seed of equal or greater opportunity,” Hill said in his ageless work.

If Hill were alive today, there’s no doubt that he’d agree that we’re in a period of change that’s almost unprecedented. With shaky economies

worldwide, unstable markets, and more bad news on the horizon economically speaking, there’s never been a better time to grow your business.

Yes, you read that correctly. There’s never been a better time to capitalize on the opportunity that’s now presenting itself.

Let’s start by defining the clients and prospective clients who have the most to lose in this current fiscal environment. In 2 words they are ‘Boomers’ and ‘Retirees’ - folks close to retirement and folks who are already retired.

When defining a market or a niche’ market, there are 3 good questions to ask yourself to insure that you’re pursuing the right market or the right niche market. Here they are:

1. Is my prospective client or market experiencing pain, urgency or irrational passion?
2. Is my prospective client or market proactively searching for solutions?
3. Does my prospect have only a few perceived options?

If all 3 of these questions can be answered ‘yes’ you have a market that’s probably not just viable, but also rabid, which is the word that I use to define my ideal market.

Think about the boomers and retirees that you know who have investments in the markets - stock or bond. What’s on their mind today?

Are they still getting that sinking feeling when their investment statements show up in the mail, scared to open them for fear of what they’ll find?

Apply these 3 questions to the boomer and retiree market.

Are they experiencing pain?

Check.

Are they actively searching for solutions?

Check, again. A recent Bloomberg article confirms that this group is actively making changes in their personal financial situations.

Does this group have only a few perceived options?

Check, check, check.

There has never been a better time to get new clients than NOW! Boomers and retirees are looking to make changes in their financial situations. But you’ve got to stand out from the crowd by offering something that your competitors don’t.

As a property and casualty insurance agent, writing the coverage that your clients need with the right carriers along with giving good service is important, in fact, it’s a minimum requirement, but it’s not enough. In order to really stand out from your competitors and instantly attract the kind of new clients that you want to have, you need to do 3 things:

• Offer strategies and concepts to your clients that no one else does.

• Seek out rabid markets in which to offer these products

• Use proven direct response marketing to automatically attract these folks to you.

We’ve defined a rabid market already. Now that we’ve got that out of the way, what concepts should we be talking about?

There are 16 different, unique and extremely beneficial planning strategies that your clients and prospective clients are actively seeking out and are rabidly interested in.

An example includes implementation of a strategy that will eliminate estate taxes and create a tax advantaged income for clients using arbitrage methods.

If you’d like to view up to 4 different webinars online to preview some of these strategies, you can register to get access to them here.